What Shopify theme does Fenty Beauty use?
Answer: Fenty Theme v1.10.0
Teardown of fenty.com, checked 2026-10-30
Fenty Beauty runs on the Fenty Theme Shopify theme (version 1.10.0), renamed to "[RC] 1.10.0 - 10/27/2026" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Attentive, Judge.me. The public catalog lists 250+ products priced from $1.50 to $190. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Fenty Theme |
| Name in admin | [RC] 1.10.0 - 10/27/2026 |
| Version | 1.10.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Fenty Beauty
Reviews: Judge.me
Support: Gorgias
Payments: Klarna
Analytics: Google Tag ManagerMicrosoft Clarity
Catalog snapshot
Top product types: Foundations & ConcealersPhone AccessoriesLip GlossBundle BuilderBlushes & BronzersLip Balms & Treatments
Top vendors: Fenty BeautyFenty SkinFenty HairFentyFenty FragranceNami Matcha
Teardown: 72/100
What Fenty Beauty could improve
- ✕Meta description is 70-160 characters SEOCurrent: 255 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility249 of 296 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1522 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed72 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Fenty Beauty gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 40 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed292 of 296 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Fenty Theme
All Fenty Theme theme examples
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Questions about Fenty Beauty
What Shopify theme does Fenty Beauty use?
Fenty Beauty uses the Fenty Theme theme, version 1.10.0. In the Shopify admin it is named "[RC] 1.10.0 - 10/27/2026". Checked 2026-10-30.
What apps does Fenty Beauty use?
We detected Klaviyo, Attentive, Judge.me, Gorgias, Klarna, Google Tag Manager, Microsoft Clarity on the Fenty Beauty homepage.