What Shopify theme does Earth Rated use?
Answer: iamota Theme Foundation v2.0.0
Teardown of earthrated.com, checked 2026-10-29
Earth Rated runs on the iamota Theme Foundation Shopify theme (version 2.0.0), renamed to "Earth Rated (Global) - EU B Corp disclaimer" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Recharge, Rebuy. The public catalog lists 16 products priced from $5.99 to $46.99. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | iamota Theme Foundation |
| Name in admin | Earth Rated (Global) - EU B Corp disclaimer |
| Version | 2.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Earth Rated
Email & SMS: Klaviyo
Subscriptions: Recharge
Upsell: Rebuy
Analytics: Google Tag ManagerHotjarTriple Whale
Ads tracking: Meta Pixel
Accessibility: accessiBe
Catalog snapshot
Top product types: Poop BagsShampooWipesDog Training SuppliesNo-rinse shampooDeodorizer
Top vendors: Earth Rated91994467 Quebec Inc.Earth Rated Global Store
Teardown: 67/100
What Earth Rated could improve
- ✕Meta description is 70-160 characters SEOCurrent: 194 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 3.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility4 of 67 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 421 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed72 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Earth Rated gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 55 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed41 of 67 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog16 products found.
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Questions about Earth Rated
What Shopify theme does Earth Rated use?
Earth Rated uses the iamota Theme Foundation theme, version 2.0.0. In the Shopify admin it is named "Earth Rated (Global) - EU B Corp disclaimer". Checked 2026-10-29.
What apps does Earth Rated use?
We detected Klaviyo, Recharge, Rebuy, Google Tag Manager, Meta Pixel, Hotjar, Triple Whale, accessiBe on the Earth Rated homepage.