What Shopify theme does Fussy use?
Answer: Dawn v13.0.0
Teardown of fussy.com, checked 2026-10-30
Fussy runs on the Dawn Shopify theme (version 13.0.0), renamed to "fussy-shopify-theme/main" in the admin. We detected 9 apps and tools on the storefront, including Klaviyo, Trustpilot, Gorgias. The public catalog lists 236 products priced from £5.00 to £30.00. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | fussy-shopify-theme/main |
| Version | 13.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on Fussy
Email & SMS: Klaviyo
Reviews: Trustpilot
Support: Gorgias
Subscriptions: Recharge
Translation: Weglot
Analytics: Google Tag ManagerHotjar
Catalog snapshot
Top product types: BottleAdd onsBody Wash RefillsDeodorant & Anti-PerspirantHand Wash RefillsGift Cards
Top vendors: Fussyfussy.
Teardown: 72/100
What Fussy could improve
- ✕Meta description is 70-160 characters SEOCurrent: 232 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility99 of 186 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 833 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed118 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Fussy gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 61 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed80 of 186 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog236 products found.
Other stores using Dawn
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Questions about Fussy
What Shopify theme does Fussy use?
Fussy uses the Dawn theme, version 13.0.0. In the Shopify admin it is named "fussy-shopify-theme/main". Checked 2026-10-30.
What apps does Fussy use?
We detected Klaviyo, Trustpilot, Gorgias, Recharge, Weglot, Afterpay, Klarna, Google Tag Manager, Hotjar on the Fussy homepage.