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What Shopify theme does Hatton Labs use?

Answer: Starter Theme v1.0

Teardown of hattonlabs.com, checked 2026-10-29

Hatton Labs runs on the Starter Theme Shopify theme (version 1.0), renamed to "UB - Collection Content" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Klarna, Swym Wishlist. The public catalog lists 90 products priced from $51.00 to $475. The homepage passes 13 of 18 teardown checks.

ThemeStarter Themev1.0

Apps detected8

Products90

Teardown score72/100

Theme details

Field	Value
Theme	Starter Theme
Name in admin	UB - Collection Content
Version	1.0
Source	Not from the Shopify Theme Store, or a custom build
Currency	USD

Apps and tools on Hatton Labs

Email & SMS: Klaviyo

Payments: Klarna

Wishlist: Swym Wishlist

Analytics: Google Analytics Hotjar Microsoft Clarity Triple Whale

Ads tracking: Meta Pixel

Catalog snapshot

Products90

Lowest price$51.00

Highest price$475

Top product types: BraceletsChainsRingsEarringsEARRINGSPendants

Top vendors: HarvestDibi SPAHatton Labs

Teardown: 72/100

What Hatton Labs could improve

✕
Structured data (JSON-LD) SEO
Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
✕
At least 90% of images have alt text Accessibility
124 of 265 images have alt text.
Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
✕
Homepage HTML under 250 KB Speed
HTML is 1335 KB.
Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
✕
Under 40 script tags on the homepage Speed
109 script tags.
Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
✕
Product reviews app detected Conversion
Show reviews on product pages. Shoppers trust other customers more than product copy.

What Hatton Labs gets right

✓
Homepage title is 30-65 characters SEO
Current: 59 characters.
✓
Meta description is 70-160 characters SEO
Current: 118 characters.
✓
Homepage has exactly one H1 SEO
Found 1.
✓
Canonical tag present SEO
✓
Open Graph image for link previews Social
✓
Below-the-fold images are lazy loaded Speed
117 of 265 images use loading="lazy".
✓
10 or fewer third-party script domains Speed
5 third-party domains load scripts.
✓
Mobile viewport configured Mobile
✓
Page language declared Accessibility
✓
Favicon set Brand
✓
Free shipping offer visible on homepage Conversion
✓
Email or SMS capture tool detected Conversion
✓
Public product catalog found Catalog
90 products found.