What Shopify theme does Pattern Beauty use?
Answer: Dawn v15.3.0
Teardown of patternbeauty.com, checked 2026-10-26
Pattern Beauty runs on the Dawn Shopify theme (version 15.3.0), renamed to "PatternBeauty/Main-2.0" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 172 products priced from $0.98 to $264. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | PatternBeauty/Main-2.0 |
| Version | 15.3.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Pattern Beauty
Reviews: Yotpo
Subscriptions: Recharge
Upsell: Rebuy
Analytics: Microsoft ClarityTriple Whale
Catalog snapshot
Top product types: SampleBundlesStyleminiShampoosStyling Accessories
Top vendors: Pattern BeautyPattern-BeautyCustom BundleRise.aiRoute
Teardown: 67/100
What Pattern Beauty could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 76 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility131 of 157 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 704 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed127 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Pattern Beauty gets right
- ✓Meta description is 70-160 characters SEOCurrent: 155 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed146 of 157 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog172 products found.
Other stores using Dawn
Negative
Betsey Johnson
mfpen
SATISFY
Sunday Riley
Deciem
Questions about Pattern Beauty
What Shopify theme does Pattern Beauty use?
Pattern Beauty uses the Dawn theme, version 15.3.0. In the Shopify admin it is named "PatternBeauty/Main-2.0". Checked 2026-10-26.
What apps does Pattern Beauty use?
We detected Klaviyo, Attentive, Yotpo, Recharge, Rebuy, Microsoft Clarity, Triple Whale on the Pattern Beauty homepage.