What Shopify theme does Uncommon James use?
Answer: Dawn v8.0.0
Teardown of uncommonjames.com, checked 2026-10-29
Uncommon James runs on the Dawn Shopify theme (version 8.0.0), renamed to "ujv4-dawn/production" in the admin. We detected 9 apps and tools on the storefront, including Klaviyo, Okendo, Gorgias. The public catalog lists 250+ products priced from $4.00 to $530. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | ujv4-dawn/production |
| Version | 8.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Uncommon James
Email & SMS: Klaviyo
Reviews: Okendo
Support: Gorgias
Subscriptions: Recharge
Upsell: Rebuy
Loyalty: LoyaltyLion
Wishlist: Swym Wishlist
Analytics: Microsoft ClarityTriple Whale
Catalog snapshot
Top product types: EarringsNecklacesRingsBraceletsApparelCandles
Top vendors: Uncommon JamesUncommon LifestyleUncommon Beauty
Teardown: 67/100
What Uncommon James could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 67 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 250 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility116 of 168 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 2003 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed11 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed138 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Uncommon James gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed72 of 168 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Dawn
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BRĒZ
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Questions about Uncommon James
What Shopify theme does Uncommon James use?
Uncommon James uses the Dawn theme, version 8.0.0. In the Shopify admin it is named "ujv4-dawn/production". Checked 2026-10-29.
What apps does Uncommon James use?
We detected Klaviyo, Okendo, Gorgias, Recharge, Rebuy, LoyaltyLion, Swym Wishlist, Microsoft Clarity, Triple Whale on the Uncommon James homepage.